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ERIC Number: ED161098
Record Type: RIE
Publication Date: 1978
Pages: 117
Abstractor: N/A
Exercises in Persuasion.
Schenck-Hamlin, William J.; And Others
The 35 exercises presented in this paper have been designed to simulate real-life experiences involving the process of persuasion and to enhance understanding of the persuasive process. Among the aspects of the persuasive process dealt with are the identification of persuasive events, emotive language, language intensity, source credibility, listening, language attitudes and behavior, counter-attitudinal advocacy, cognitive dissonance, motivational and fear-based appeals, the power of suggestion, analysis of protest messages, symbols for solidification in social movements, appeals to target audiences, advertising, and nonverbal communication and persuasion. The exercises include information about their background and purpose; list requirements regarding time, number of participants, and materials; provide materials to be used in the exercises; suggest step-by-step procedures; and offer suggestions for facilitating the exercises and for analyzing their results. Suggested readings are listed for many of the exercises. An exercise evaluation sheet is also included. (GW)
Publication Type: Guides - General
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A