ERIC Number: ED161069
Record Type: RIE
Publication Date: 1978-Aug
Reference Count: 0
Comparing Public Relations' Lifestyles in a Campaigns Course.
Detweiler, John S.; Anderson, James W.
Two public relations campaigns courses designed to provide senior students with practical public relations skills were organized in different ways. One class, employing small four- or five-member teams, implemented short-term projects that consisted of planning and implementing a campaign during the nine-week term. In the other class, students were organized into a 22-member public relations counseling firm and undertook the planning of a comprehensive communications program for an energy research and education park. While this class did not implement its campaign, the course ended with a full-dress presentation to the client group and other university officials. Responses to evaluative questionnaires by students in both classes indicated that there were no significant differences between the courses in instructor performance, student satisfaction, common assignments, and general public relations career preparation. However, students in the small-group, campaign-implementation class expressed superior assessments of their preparation in the use of media. Although time pressure was assessed as a negative factor, the comparison of the two courses implies that students benefit more from the small group approach. (Author/MAI)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (61st, Seattle, Washington, August 13-16, 1978); Not available in hard copy due to marginal reproducibility of original document