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ERIC Number: ED161050
Record Type: RIE
Publication Date: 1977
Pages: 218
Abstractor: N/A
Reference Count: N/A
Children's Television: An Analysis of Programming and Advertising.
Barcus, F. Earle; Wolkin, Rachel
The studies reported in this book are content analyses of children's television and attendant advertising. Following an introductory statement, chapters present data about children's commercial television on the weekends, children's commercial television after school, and the seasonal variations in television advertising to children. A concluding statement says that change is needed and that the industry and the public must question the failure of television to live up to its potential. Nine appendixes of information related to the studies and 122 tables of data are included. (RL)
Praeger Publishers, 383 Madison Avenue, New York, New York 10017 ($19.50 cloth)
Publication Type: Books
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A