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ERIC Number: ED160962
Record Type: RIE
Publication Date: 1978
Pages: 10
Abstractor: N/A
Reference Count: 0
The Dilution of Stereotypes: When "Non-Information" is Informative.
Jennings, Dennis L.; Ross, Lee D.
The effect of stereotypes can be diluted by the presentation of additional facts about the target person. This dilution can be accomplished by the presentation of facts about the target person and by presenting no facts but simply inducing the subject to imagine or make guesses about the target person. A feature matching model is used to interpret the results. This model explains that both the irrelevant facts and imagination made the target appear less similar to a stereotyped person, or prototype. Thinking that the target did not fit some stereotype, subjects were unwilling to make extreme predictions. (Author/BN)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: National Inst. of Mental Health (DHEW), Rockville, MD.; National Science Foundation, Washington, DC.
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Western Psychological Association (58th, San Francisco, California, April 19-22, 1978)