ERIC Number: ED160794
Record Type: Non-Journal
Publication Date: 1976
Reference Count: N/A
Coordinated Use of Mass Media for the Development and Delivery of Career Education. Final Report. [And A Study of Awareness of and Interest in the Career Education Program in the New Haven Area].
Starch Inra Hooper, Inc., Mamaroneck, NY.; Connecticut State Dept. of Education, Hartford.
A pilot mass media campaign was conducted in New Haven, Connecticut, to acquaint the public with the concept of career education. For three weeks newspapers, television, and radio devoted time and space to the campaign which focused on one of the following topics each week: the need for planning in career development; career development; career education as a means for mid-life career changes; and career education's role in reducing sex and ethnic stereotyping and the resulting discrimination. Following the campaign, a study (which is attached to this report) was conducted to determine its effectiveness. A total of 1410 telephone interviews were completed, including 203 middle and high school students, 248 employers, and 959 members of the general public (i.e., individuals who were neither students or employers). Analysis of their responses showed that (1) only twenty-one percent of the total sample was aware of career education, and the majority of these respondents said their knowledge resulted from reading the newspapers; (2) most people were able to define career education correctly; (3) while most students expressed an interest in finding out more about career education programs, the majority of employers and general public were not interested; and (4) of those who were aware of the campaign, a disappointingly low number (fifteen percent) recalled the announcement of where to write for additional information. (ELG)
Descriptors: Career Development, Career Education, Community Attitudes, Community Programs, Cooperative Planning, Employer Attitudes, Failure, Information Dissemination, Mass Media, Newspapers, Pilot Projects, Program Effectiveness, Radio, Secondary School Students, Student Attitudes, Success, Television
Publication Type: Reports - Descriptive
Education Level: N/A
Sponsor: Office of Career Education (DHEW/OE), Washington, DC.
Authoring Institution: Starch Inra Hooper, Inc., Mamaroneck, NY.; Connecticut State Dept. of Education, Hartford.
Identifiers - Location: Connecticut (New Haven)
Identifiers - Laws, Policies, & Programs: Education Amendments 1974