ERIC Number: ED160069
Record Type: RIE
Publication Date: 1976-Jul
Sex Role Stereotyping in Prime Time Television. The United Methodist Women's Television Monitoring Project.
United Methodist Church, New York, NY.
After training and a pilot test, 19 groups throughout the United States composed of a total of 187 monitors--predominantly women--were evaluated on the basis of sex role criteria programs telecast on the three commercial television networks during a 12-week period from November 1975 through February 1976. Results indicated that the 1975-76 television season continued the patterns of sex role stereotyping found in previous studies. Among specific major findings, women were under represented in the world of television, women were under represented to a greater extent in leading roles, and women are most likely to be portrayed in traditional female occupations having low occupational authority. (CMV)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: United Methodist Church, New York, NY.