ERIC Number: ED160067
Record Type: RIE
Publication Date: 1978-Apr
Differences in the Affective Meaning of Color and Black-and-White Pictures.
Winn, William; Everett, Richard J.
A total of 73 university freshman and 93 grade 7 and 8 students took part in a study of the differences in the affective meaning of color and black-and-white pictures. Subjects rated black-and-white and color slides on nine seven-point semantic differential scales and a red-blue scale. Results indicated that differences in affective meaning between color and black-and-white versions of pictures depend upon the nature of each individual picture, and for the most part cannot be generalized; however, the presence or absence of color does have an influence on the affective meaning of some pictures. The presence of color has a greater impact for younger subjects, who also appear to react more extremely to any picture, whether it is in color or black-and-white. There appears to be evidence that with both university and grade 7 and 8 students red is associated with activity, and activity is rated as "good." (CMV)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Educational Communications and Technology (Kansas City, Missouri, April 1978)