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ERIC Number: ED160064
Record Type: RIE
Publication Date: 1977
Pages: 15
Abstractor: N/A
Reference Count: 0
How to Conduct a Cooperative, Market-Wide Community Leaders Survey.
Turner, Thomas M.
Rationale and suggestions are given for conducting a cooperative TV/radio station market-wide community leaders survey. Guidelines for managing and organizing cooperative leader interviews deal with such considerations as (1) creating an organization, (2) developing work forms, (3) identifying community leaders, (4) reports to stockholders, (5) site selection, (6) scheduling of leaders, (7) rescheduling and refusals, (8) conducting interviews, (9) follow-up letters, and (10) final reports. (CMV)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: Corporation for Public Broadcasting, Washington, DC.
Authoring Institution: N/A
Note: For related documents, see IR 006 184-190