ERIC Number: ED160023
Record Type: Non-Journal
Publication Date: 1976-Dec
Reference Count: N/A
Better Information for Student Choice. UCLA: Who Goes? What's It Like?
Pace, C. Robert
A pamphlet developed for high school students describes the student body of the University of California at Los Angeles (UCLA) and provides an idea of what it's like to attend the university. Information about the student composition was derived from a survey of 2,600 UCLA freshmen during the fall of 1975. In the annual freshmen survey, students answer questions about their own background, their interests and expectations, their educational and career goals, and other attitudes, opinions, and facts. Information about what it's like to attend UCLA was obtained from a 1976 questionnaire mailed to a random sample of 400 upperclassmen. Questionnaire statements concern the students' major field, friends and activities, student-faculty relationships, and the university as a whole. Respondents were asked to indicate whether they thought statements were generally true, characteristic, or typical about UCLA. The report discusses the rationale for the development of the pamphlet, information about the structure and content of the questionnaire and analysis of the questionnaire and analysis of the questionnaire data, the development of the first draft of the proposed pamphlet, and the distribution and response to the pamphlet. A sample pamphlet and materials used in the development of the questionnaire and pamphlet are appended. (SW)
Descriptors: College Bound Students, College Choice, College Environment, College Students, Higher Education, Information Dissemination, Information Needs, Institutional Research, Marketing, Pamphlets, Publicize, Questionnaires, Research Projects, School Surveys, Student Attitudes, Student Characteristics, Student College Relationship, Student Experience, Undergraduate Students
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Fund for the Improvement of Postsecondary Education (DHEW), Washington, DC.
Authoring Institution: California Univ., Los Angeles. Lab. for Research on Higher Education.