ERIC Number: ED160008
Record Type: RIE
Publication Date: 1978-Aug
The Effects of Thematic Content of Rheostatically Controlled Visual Subliminals Upon the Receiving Level of the Affective Domain of Learners.
Ledford, Bruce R.
The purpose of the study was to determine the effects of rheostatically controlled visual subliminals on the affective interrelations of a learning task of subjects within a classroom setting. Four groups of students were used. Subjects were unknowingly exposed to a rheostatically projected subliminal message for 30 minutes during otherwise normal classroom procedures. Subjects were then asked to complete a questionnaire revealing their consciousness of, willingness to learn about, and desire to elicit selective attention to faces shown on six slides, one being the subliminally prescribed task. Of the stimuli content tested, a drive-related sex stimuls was the more significant in affective influence. (Author/MSE)
Descriptors: Affective Measures, Arousal Patterns, Attention, College Students, Curiosity, Educational Media, Experiments, Higher Education, Interest Research, Pictorial Stimuli, Psychological Studies, Sexuality, Slides, Student Behavior, Violence, Visual Perception
Bruce R. Ledford, Center for Educational Media and Technology, East Texas State University, Commerce, Texas 75428
Publication Type: Reports - Research
Education Level: N/A
Sponsor: East Texas State Univ., Commerce.
Authoring Institution: N/A
Note: Photographs will not reproduce clearly