ERIC Number: ED159974
Record Type: Non-Journal
Publication Date: 1975-Aug
Reference Count: N/A
Factors Possibly Influencing an Individual's Decision to Enroll in a SUN Course. Working Paper No. 7 [and] Executive Summary No. 7.
The enrollment of learners is significant to the State University of Nebraska (SUN) and the University of Mid-America (UMA). SUN is the pilot state delivery system and UMA is the regional course development, delivery coordination, and research agency; both view current enrollment as an indicator of future response to courses developed by the UMA consortium. This report examines the fact that four spring 1975 telecourses enrolled 351 fewer individuals than did two fall 1974 courses. Factors considered in this working paper and executive summary include: cost of tuition and course materials; awareness of educational opportunities; reputation of the sponsoring institution, industry, or community group; perceived worth or value of an education; courses or educational offerings; entrance qualifications and self-concept; and availability and accessibility of educational offering. Each of these factors is examined individually and a probable explanation is offered of the influence that factor had on a person's decision to enroll or not enroll in a SUN course. It is concluded that the factors to be addressed first by UMA are cost, promotion, and course needs. (LBH)
Descriptors: Adult Education, College Applicants, Costs, Curriculum Evaluation, Decision Making, Delivery Systems, Educational Demand, Educational Television, Enrollment Influences, Failure, Higher Education, Institutional Research, Marketing, Nontraditional Students, Open Education, Program Evaluation, Research Projects, Telecourses, Television Research
Office of Public Affairs and Information Services, University of Mid-America, Box 82006, Lincoln, Nebraska 68501
Publication Type: Reports - Research
Education Level: N/A
Sponsor: National Inst. of Education (DHEW), Washington, DC.
Authoring Institution: University of Mid-America, Lincoln, NE.