ERIC Number: ED159747
Record Type: Non-Journal
Publication Date: 1978-Jun
Reference Count: N/A
Public Radio/Television Survey: Report 2: Public Radio On-Air Fund Raising.
Corporation for Public Broadcasting, Washington, DC.; Statistical Research, Inc., Westfield, NJ.
The second in a series of four, this report describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public radio, reaction to on-air fund raising and programing on public radio, and audience reactions to on-air fund raising by public television stations. Specifically, reaction to public radio on-air fund raising is the focus of this discussion. Data collected in telephone interviews with 1067 randomly selected adults surveyed the following: exposure to public radio fund raising, contributions to public radio and television, reaction to public radio on-air fund raising, and specific statements about fund raising and programing. Appendixes include a description of evaluation methodology and a copy of the questionnaire used in the investigation. (MAI)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Corporation for Public Broadcasting, Washington, DC.; Statistical Research, Inc., Westfield, NJ.