ERIC Number: ED159746
Record Type: Non-Journal
Publication Date: 1978-Jun
Reference Count: N/A
Public Radio/Television Survey; Report 1: Public Awareness, Listening, and Programming.
Corporation for Public Broadcasting, Washington, DC.; Statistical Research, Inc., Westfield, NJ.
The first in a series of four, this report describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public radio, reaction to on-air fund raising and programing on public radio, and audience reactions to on-air fund raising by public television stations. Specifically, this segment investigated the level of awareness of National Public Radio, the awareness of a local public radio station, the degree of listening time given to public radio, the listeners' choices in programing, and the demographics of subsegments of the population identified in terms of their involvement with public radio. Data were collected from telephone interviews with 1067 randomly selected adults. Appendixes include a brief discussion of the sampling procedures, interviewer training, the variability of survey results, and a copy of the questionnaire used in the survey. (MAI)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Corporation for Public Broadcasting, Washington, DC.; Statistical Research, Inc., Westfield, NJ.