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ERIC Number: ED159713
Record Type: RIE
Publication Date: 1978-Aug
Pages: 18
Abstractor: N/A
The Effect of Program Context on Childrens' Learning from a Television News Story.
Drew, Dan; Reeves, Byron
To test the assumptions that children's perceptions of a news program affect their learning and that their perceptions are in turn affected by age and program context, a study was undertaken involving 435 third through seventh graders. The specific independent and perceptual variables examined were: believability, liking the story and program, story function, age, story context, and age/context interaction. The children were assigned to one of two viewing conditions and shown a ten-minute videotape in which the story context had been manipulated. In the first condition a news story was presented surrounded by cartoon segments and commercials, while in the second condition the story was embedded in a regular news show. Following the tape, the students completed a brief multiple choice quiz about the news story. The results showed that the variables accounted for a significant portion of the variance in learning while the manipulation of the story context had no independent effect on learning beyond that accounted for by the perceptual variables. Age, however, had a very strong effect on learning through the variables of story function and liking the program. An analysis of the age/context interaction indicated that while younger children learned more from the story embedded in the newscast, older children learned more from the story in the cartoon context. (FL)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (61st, Seattle, Washington, August 13-16, 1978)