ERIC Number: ED159697
Record Type: RIE
Publication Date: 1978-Aug
Reference Count: 0
Recent and Projected Public Relations Curricular Changes in Schools of Journalism.
Agee, Warren K.
A questionnaire was sent to schools and departments of journalism and mass communication to determine public relations subject areas in which courses had been added, dropped, or changed during the past three years. Responses from 113 schools (86.2% response rate) revealed that public relations is an expanding field of study, that net additions to basic curricula have been made in a majority of the schools offering public relations courses, and that firm trends exist toward internship and work experience programs for public relations students, and toward improving students' writing capabilities. Public relations educators have long been convinced that internships are valuable preparation for public relations careers. The questionnaire responses also point out the prevalence in public relations programs of campaign courses, case studies, graphic communication courses, news writing instruction, marketing and management studies, and advertising courses. Although public relations education is gradually forging a stronger place for itself than in the past, many factors were reported that continue to impede its full development. (Ten tables of results are included, as are the comments of numerous respondents regarding such topics as internships, campaigns, and required background courses.) (GW)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (61st, Seattle, Washington, August 13-16, 1978)