ERIC Number: ED159185
Record Type: RIE
Publication Date: 1973-Jul
Reference Count: 0
Evaluation of a Vocational Education Public Information Program. Final Report.
The purposes of this research activity included: (1) evaluation of the model for testing a public information program designed to increase awareness of high school students for career planning; and (2) assessment of the effectiveness of the St. Louis Regional Industrial Development Corporation's public information campaign. The campaign consisted of: classroom film and speaker presentations exploring career options, provision of a postage-free card to obtain further information from the Career Education Information Center, media exposure through radio, television and newspapers, and a Career Fair. Fifteen schools participated. Pre- and post-test measurements were analyzed on treatment and control groups of students concerning the direct contact and Career Fair components and indicated increased interest in career opportunities. Media exposure was surveyed, and suggested positive awareness of career options. The Career Education Information Center received 6,006 requests. High school counselors (participating and non-participating) were surveyed concerning reactions to vocational/technical education and information. The participating group did tend to advise students of vocational/technical options more than the non-participating group. Based on information gleaned from this study, a more specific form of dissemination of career education options and opportunities was recommended. (Author/CTM)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: National Center for Educational Research and Development (DHEW/OE), Washington, DC. Regional Research Program.
Authoring Institution: Saint Louis Regional Commerce and Growth Association, MO.