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ERIC Number: ED158733
Record Type: RIE
Publication Date: 1976-Aug
Pages: 15
Abstractor: N/A
Reference Count: 0
Improving Cost-Effectiveness of Radio Education.
Ahmed, Manzoor
Radio is recognized as a powerful but underutilized educational medium, and ways of improving the cost-effectiveness of the educational use of radio are discussed. Topics include the meaning of and need for cost effectiveness analysis, building an information system for cost effectiveness analysis, and five factors affecting cost effectiveness--(1) action research, (2) radio complementing other media, (3) diverse audience needs, (4) untapped resources, and (5) the scarcity value of resources in management decisions. (Author/CMV)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Associacion Latinoamericana de Educacion Radiofonica (ALER) (San Jose, Costa Rica, August 1976)