ERIC Number: ED158730
Record Type: RIE
Publication Date: 1977-Jun-1
Reference Count: 0
Television, Children, and Parents. A Report of the Viewing Habits, Program Preferences, and Parental Guidance of School Children in the Fourth through the Ninth Grades in Sedgwick County, Kansas (November, 1976).
Mohr, Phillip J.
Television viewing habits, program preferences, and parental guidance at 5,167 randomly selected urban/rural Kansas children in grades 4-9 were studied. Data collected by the administration of structured questionnaires to the children in 254 classrooms and separate questionnaires completed by 4,882 of the childrens' parents indicated that: (1) the children devoted approximately 3-1/2 hours daily to television; (2) parental limitations on viewing times were more strict on nights before school days--70% and 90% of the children and parents, respectively, reported that viewing must cease at or before 10:00 p.m.--than on nights before non-school days--no parental limitations on viewing times were reported by 60% to 70% of the respondents; (3) parents and children frequently differed in program preferences, suggesting difficulties for broadcasters in providing "common denominator" programs appropriate for family viewing; and (4) 80% to 90% of parents and children reported no parental guidance on 68 evening and 24 Saturday morning programs listed on the questionnaires. Demographic analyses of the data are also reported. (Author/CMV)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: American Broadcasting Co., New York, NY.
Authoring Institution: Wichita State Univ., KS.