ERIC Number: ED158428
Record Type: RIE
Publication Date: 1978
Reference Count: 0
SCRIPT: School/Community Relations Innovative Program Techniques Handbook.
Arizona State Dept. of Education, Phoenix.; Arizona School Public Relations Association, Phoenix.
A compilation of ideas from the nation's school-community relations experts, this handbook suggests many types of communication. The introduction describes school-community relations as a four-step process: (1) analyzing what, how, and with whom to communicate; (2) planning and formulating a timetable and evaluation methods; (3) communicating; and (4) evaluating to gauge impact and make adjustments. Suggestions for telephoning parents, instituting principal's rap-sessions, and forming a staff advisory committee are included in the chapter on internal building-level communications. A chapter on external building-level communications includes ideas for communicating with nonparents, political leaders, senior citizens, and ethnic groups. District-level communication techniques such as conducting informal polls, publicly displaying student art, and organizing district bus tours are suggested in another chapter. Dealing honestly and tactfully with reporters is advocated in a chapter on communicating with representatives of the news media. The chapter on citizen advisory groups contains practical suggestions on involving people in educational planning. Both inhouse and external publications are covered in another chapter that includes sample exemplary publications. The chapter on communication problems outlines rumor prevention and communication concerning problems like vandalism, desegregation, and school closure. Audiovisual methods, communication strategies for elections, and laws that affect school communication are also covered. (Author/JM)
Publication Type: Guides - General
Education Level: N/A
Sponsor: Bureau of Elementary and Secondary Education (DHEW/OE), Washington, DC.
Authoring Institution: Arizona State Dept. of Education, Phoenix.; Arizona School Public Relations Association, Phoenix.
Note: ESEA Title IV-C Project