ERIC Number: ED158327
Record Type: RIE
Publication Date: 1978-Aug
Reference Count: 0
Job and Career Satisfaction among Advertising Practitioners.
Jugenheimer, Donald W.
A questionnaire survey of 300 advertising practitioners was used to determine the degree of job and career satisfaction among advertising practitioners. The subjects were separated according to whether they worked for advertising agencies, advertisers, or advertising media; 100 subjects in each area were selected from the prestigious directories of their fields. Of the 180 respondents, 71% said they would encourage their children to work in advertising; 26% said they would not. Twelve percent said they would not choose an advertising career again; 85% said they would. Of the three groups, agency practitioners were the least likely (37%) to encourage their children into advertising careers; and they were also the group least likely (12%) to choose an advertising career again. Further study might delve into why advertising practitioners are not always satisfied with their jobs and careers, and why differences exist among the different types of advertising jobs. (FL)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (61st, Seattle, Washington, August 13-16, 1978)