ERIC Number: ED158009
Record Type: Non-Journal
Publication Date: 1978-Jun
Reference Count: N/A
Developing Competency-Based Activities and Evaluation Instruments for the Advertising Service Area of Distribution. Final Report. Leadership Development Series: Advertising Services.
Pittsburgh Univ., PA. Div. of Teacher Development.; Beattie (A.W.) Area Vocational Technical School, Pittsburgh, PA.
To provide materials for a national exchange program and a Pennsylvania activities bank, a project was designed to produce materials for teacher-coordinators of high school distributive education. The project objectives were to (1) review and evaluate competencies necessary for advertising service careers, (2) develop activities and evaluative instruments for students, (3) evaluate activities and evaluative instruments, and (4) review the materials, if necessary, and prepare them for distribution to teacher-coordinators. Accomplishment of these objectives was evaluated positively. The project procedure involved the project coordinator, one editor, three consultants, and fourteen teacher-coordinators who participated in three writing workshops to develop competency-based materials for ten service areas: advertising, communications, display, human relations, mathematics, merchandising, product and service technology, operations, management, and selling. Competency areas were divided into two levels, Master Employee and Manager Owner. Participants produced forty-two activities and evaluative instruments. The activities designed for use in competitive events were written using a format based upon the National Distributive Education Clubs of America (DECA) criteria. (Appendixes contain a statement on competency ranking for advertising services, format for writing competency-based series events, written event check-off list, seven sample writing formats, and a validation form.) (CSS)
Publication Type: Reports - Descriptive
Education Level: N/A
Sponsor: Pennsylvania State Dept. of Education, Harrisburg. Bureau of Vocational, Technical, and Continuing Education.
Authoring Institution: Pittsburgh Univ., PA. Div. of Teacher Development.; Beattie (A.W.) Area Vocational Technical School, Pittsburgh, PA.