ERIC Number: ED158002
Record Type: RIE
Publication Date: 1977-Aug-15
Reference Count: 0
Consumer Education: A Position on the State of the Art.
Richardson, Lee; And Others
Including the introduction, this document is a collection of seven short papers that discuss facets of consumer education (CE). The Introduction defines CE and lists five assumptions used throughout the report (e.g., CE is generally understood, but not precisely defined enough for the people implementing it to have a uniform understanding; schools or media are not integral to CE, but can be involved). The Introduction concludes that the state-of-the-art in CE is severely disappointing. Paper 2 discusses the potential effect of CE. Listed are ten short (two-to-five-line) examples called "actions," which describe a particular consumer behavior (e.g., buying unbranded aspirin and saving 75%); following each action are brief discussions of that action's implication for (1) the marketplace, (2) consumer welfare, and (3) consumer behavior and values. The third paper lists eleven major roadblocks to CE (e.g., national consumer advocate organizations having not mounted a significant campaign or effort to create or implement a federal consumer education program). Paper 4, Perspectives on the Content of Career Education, notes that CE is partial preparation for and guidance in the art of living and offers an analysis of educational fields that most directly influence CE. Paper 5 gives a brief history of CE and lists major developments in two time periods--1920-1950 and 1965-1975. The latter is listed year by year. The sixth paper (the most extensive of the seven) surveys institutional roles and potentials and makes recommendations. The last paper briefly identifies future alternatives for the development of CE. (VB)
Descriptors: Business Responsibility, College Curriculum, Consumer Economics, Consumer Education, Consumer Protection, Consumer Science, Decision Making, Educational Legislation, History, Marketing, State of the Art Reviews
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Bureau of Occupational and Adult Education (DHEW/OE), Washington, DC. Office of Consumers' Education.
Authoring Institution: N/A
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