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ERIC Number: ED157514
Record Type: RIE
Publication Date: 1977
Pages: 23
Abstractor: N/A
Reference Count: 0
Some Notes on Research, Theory, and Production in Instructional Television.
Schramm, Wilbur
This paper suggests some of the implications television producers can find in emerging currents of theoretical research. The effectiveness of television over a wide range of tasks has led in some cases to too much ETV being broadcast and has covered up the fact that television can make a unique contribution to certain tasks and should be used where possible for those. Teacher resistance to ETV can be countered by providing material that teachers themselves cannot provide and by increasing teacher control over content and scheduling. Problems of attention yield to change of pace, use of short segments, active viewer participation, and special attention-directing cues. Since television's code is mainly iconic, ETV can best be used to teach material that depends on that rather than on digital or analogue coding, and to increase students' skill in processing iconic material. The concreteness of television is emerging as a major determinant of its most productive uses, and its unintended effects are proving as worthy as intended effects of a producer's attention. (Author)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: EXXON Corp., New York, NY.
Authoring Institution: Agency for Instructional Television, Bloomington, IN.
Note: The Essential Learning Skills Television Project. Background Paper