ERIC Number: ED157125
Record Type: RIE
Publication Date: 1975-Jul
Reference Count: 0
A Critique of Contemporary Approaches to the Study of Political Communication.
Sanders, Keith R.
The twentieth century history of the academic study of political communication can be divided into three parts: the period between the World Wars, the period 1940-1965, and the period from 1965 to the present. In the first period, social scientists were greatly concerned that the democratic process might be subverted by propaganda; they were interested more in pragmatic social action than in theorizing. In the second period, a more complicated theory was adopted--the limited-effects model of political communication. This model depicted political communication as synonymous with political persuasion, especially in elections. The third and most recent approach is based on this limited-effects model, but changes and emphasizes features of the communication process. It stresses the participation of the audience, such as their communication behavior, and especially emphasizes the rediscovered uses and gratification approach. (DF)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Speech Communication Association Summer Conference on Mass Communication in Education and Society (Austin, Texas, July 10-12, 1975)