ERIC Number: ED157114
Record Type: RIE
Publication Date: 1978-Jul
Reference Count: 0
Mass Communications in the Third World: Some Ethical Considerations.
Lent, John A.
In the past five years, unprecedented discussion and analysis have been focused on mass media in the third world. Common topics include development journalism, the New Information Order, cultural invasion and exchange, and ruralization of media. Ethical considerations for first world involvement in third world media have arisen in several areas. To thrust sophisticated technological and economic systems on the media of developing countries encourages them to bypass intermediate stages of development, thus fostering exploitation and dependency. The mass media have been treated as the playthings of the urban elite, often for frivolous reasons, while the needs of the rural majority have been ignored. The promotion of foreign-oriented content in third world mass media causes these societies to be passive recipients of distorted, inadequate, and biased information. The concept of development journalism has, in practice, meant "government say-so" journalism, resulting in authoritarian media policies. To conduct mass communications training and research in the framework of urbanized nations, rather than looking at indigenous needs and problems, leads to cultural imperialism. Two camps, aligned with Eastern and Western ideologies, have formed on either side of these issues. (DF)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Association Summer Conference on Intercultural/International Communication (2nd, Tampa, Florida, July 17-21, 1978)