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ERIC Number: ED157105
Record Type: RIE
Publication Date: 1978-Apr
Pages: 16
Abstractor: N/A
Reference Count: 0
Project "Freestyle": National Sites Evaluation Design.
Frost, Frederica; Eastman, Harvey
Project "Freestyle" involved the development of prototypical television and print materials intended to combat sex-role stereotyping in career-related attitudes of nine to twelve-year-old children. In the first 16 months of the project an assessment was made of the reactions to three pilot shows among students, teachers, administrators, and parents at four test sites. This paper describes the sample, research design, procedures, and instruments used to obtain information about student characteristics and reactions to the materials, teacher ratings of their own and perceived student attitudes toward the materials, and administrators' and parents' reactions. The paper then outlines a number of analysis strategies used in gathering and processing the data. Among the topics discussed are the decision to use keypunching, the preparation phase involving a series of "dummy" data computer runs, and statistical examination of the data. The analysis strategies were aimed at assessing students' liking and comprehension of the three different pilots, the effects of combining print materials with television materials, students' comprehension of the program objectives as presented in different formats, and preferences of teachers, administrators, and parents among the pilot programs. (GW)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (Chicago, Illinois, April 25-29, 1978); For related documents, see CS 503 113-116