ERIC Number: ED157060
Record Type: RIE
Publication Date: 1977
Reference Count: 0
Proceedings of the Southwest American Business Communication Association Spring Conference, New Orleans, Louisiana, March 23-26, 1977.
Bruno, Sam J., Ed.
The conference papers presented in this booklet are arranged under the following five headings: the business communication curriculum; psychology, semantics, and communication; research activities in business communication; techniques for teaching business communication; and how and what to write--creativity in business writing. Topics considered include programs for a major in business communication, acceptable alternatives to sexist communication, communication of trust, and a multimedia approach to written communication. The format for each of the papers is uniform, consisting of an abstract, an introduction, logical division of the content, and reproduction of all relevant data. (MAI)
Publication Type: Collected Works - Proceedings
Education Level: N/A
Authoring Institution: Southwest American Business Communication Association.