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ERIC Number: ED156252
Record Type: RIE
Publication Date: 1978-Mar-9
Pages: 15
Abstractor: N/A
Reference Count: 0
What If the Consumer Holds Us Accountable?
Zarakov, Selma
With traditional enrollments declining, unless community colleges adapt to an increasing nontraditional population they may find themselves out of business. The 1977-1982 California Community College Five Year Plan indicates that nontraditional students, now the majority of community college enrollments, are often physically, economically, socially, and culturally disadvantaged; that many are reentry women, minorities, prisoners, elderly, retired military personnel, and graduates of various higher education levels seeking vocational certificates or personal enrichment. Community colleges must be aware of their image to these older, taxpayer/consumers; they purchase their own education directly through taxes or fees and are more likely to disassociate from institutions that do not comfortably and adequately serve their needs. However, community colleges currently disregard the specific requirements of older students when designing publicity, application procedures, health and other services, and facilities. Unless colleges adjust their curricula, programs, procedures and services to accommodate older students, they will find themselves losing the estimated 11 million students over age 35 expected to be studying throughout the country in 1980. (TR)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the meeting of the Association for Gerontologists in Higher Education (Dallas, Texas, March 9, 1978). Appendices B and C have been deleted due to poor reproducibility