This guidebook presents a comprehensive strategy for developing and implementing an information system for prospective students. After first describing the general information needs of students, it explains how each institution can assess the specific information needs of its own students. Then it suggests ways of evaluating existing methods of communication and developing new ones. It also discusses, in detail, methods of complying with the Higher Education Amendments of 1976 (which include a student comsumer information section). The appendix contains examples of instruments and other material developed and tested by the National Center for Higher Education Management Systems, Inc. (Author)