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ERIC Number: ED155993
Record Type: RIE
Publication Date: 1977
Pages: 134
Abstractor: N/A
Doctoral Programs in Marketing. Educational Workshop Series No. 2.
Littlefield, James E., Ed.; Shawver, Donald L., Ed.
The transcript of a workshop on doctoral education, this monograph is intended as an idea generator for those who teach doctoral students in marketing. Among the topics considered are the future of the Ph.D. in marketing, the ideal Ph.D. curriculum, the question of whether or not Ph.D. research can be more substantive, teaching Ph.D.'s to teach, and attracting and funding Ph.D. students. (MSE)
American Marketing Association, 222 South Riverside Plaza, Chicago, Illinois 60606 ($10.00 nonmembers, $8.00 members)
Publication Type: Books
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A