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ERIC Number: ED155772
Record Type: RIE
Publication Date: 1978-Apr
Pages: 28
Abstractor: N/A
Reference Count: 0
Visual Literacy: A Vital Skill in the Process of Rhetorical Criticism.
Flory, Joyce
"Visual literacy" denotes the abilities, competencies, and skills necessary to accurately intercept, interpret, understand, and create communication in visual modes. The term also refers to a popular movement of both students and teachers (e.g., Visual Literacy Association, Action for Children's Television, The Screen Educator's Society) who wish to increase people's ability to experience the visual world and to communicate visually. Instructors of rhetorical criticism are encouraged to incorporate a unit on visual communication and persuasion. Three possible approaches to teaching students to be critics of visual symbols are: integration of the Gestalt principle of design into the rhetorical criticism course; inclusion of basic principles of design and composition; and extension of traditional rhetorical concepts such as topoi, analogy, audience involvement, and attention devices to incorporate visual experience. (Several exercises are included.) (DF)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Southern Speech Communication Association (Atlanta, Georgia, April 4-7, 1978)