ERIC Number: ED155756
Record Type: RIE
Publication Date: 1978-Apr
Reference Count: 0
General Systems Theory and Organizational Communication: A Constructivist-Coorientational Perspective.
Hale, Claudia L.
The General Systems Theory paradigm, which has been criticized for its emphasis on consensus, hierarchy, and growth while failing to appreciate diversity or alternative structural possibilities, is examined in this paper. A review of the literature in management and administrative science revealed these criticisms to have merit, but it also showed that much of the difficulty has stemmed from the conceptualization typically applied to communication within the organizational domain; human communication is envisioned as isomorphic with electronic communication, as a mechanistic, linear process. While many organizational theorists recognize perceptual individuality of human beings, few recognize the importance of that individuality for communication within organizational settings. In part, the reason for this in the past has been the lack of a systematic theoretical and methodological framework for examining diversity. However, it is suggested that research developments in the areas of cognitive-constructivism and coorientation now make it possible to coherently examine perceptual differences within organizational environments. (Author/JF)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (28th, Chicago, Illinois, April 25-29, 1978)