ERIC Number: ED155731
Record Type: RIE
Publication Date: 1977-Aug
Reference Count: 0
Editorial Pages Are Vital--They Can Be Improved.
Hynds, Ernest C.
The editorial page of the newspaper is of recognized importance both to the newspaper itself and to public life. Data from a survey taken of 178 newspaper editors in four circulation categories support the following recommendations for improvement of the editorial page: take stands on important issues, emphasize local issues, improve the thinking and writing involved in editorial production, and sometimes forgo writing the editorial in favor of taking direct action with parties involved in an issue. The use of readers' letters, of cartoons, and of local and syndicated columns can improve the effectiveness of the editorial page by increasing the readership and by building rapport with the readers. Other suggested improvements include the expanded use of opposing editorial view points, including such features as guest columns, pro and con articles, special columns, and reader polls. The improvement of appearance, staff, and research is also recommended. (DF)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (60th, Madison, Wisconsin, August 21-24, 1977)