Three purposes are listed for this paper: (1) to share the results of a national survey of vocational education exemplary projects; (2) to emphasize the importance of a project director's communication with five clientele audiences; and (3) to suggest specific actions likely to result in institutionalization of a demonstration project. A brief procedural overview is presented of the national survey which investigated the activities of demonstration project directors through questionnaire/interview contacts with two groups: a primary population consisting of the project directors of the projects funded between 1970 and 1973; and a secondary population consisting of the sites using results from the projects. The remainder of the paper is an outline listing suggested activities of project directors which, based on the study findings, can lead to effective implementation and institutionalization. The activities are listed as they relate to five key clientele audiences: host site decision makers, project staff, community representatives, students, and potential replication site representatives. Because timing is a critical factor in the success of a project, the suggested activities with each audience are discussed in relation to three phases of a project: pre-grant period, grant period, and post-grant period. In summary, a list is provided of eight suggested guidelines for project directors as they implement a demonstration project. (VB)