ERIC Number: ED154959
Record Type: RIE
Publication Date: 1977-Jul
Reference Count: 0
Communication: A Plan for Small School Districts.
Council of Communicators, Austin, TX.; Texas Education Agency, Austin.
Since communication is the working link between the school district and the community it serves, public school administrators serving small towns or rural areas are developing a planned program of two-way communication based on a clear policy statement adopted by the board of trustees which basically upholds the public's right to know. In order to make the policy work, the district's communications goals must be translated into guidelines. The communication program designed to meet these goals should include a plan for circulating information within the schools, activities involving community groups, and how to meet the needs of any news media in the area. Some methods school administrators in both small and large school districts have found effective in their communities are face-to-face sessions, advisory groups, volunteers, audiovisual materials, annual reports, mail stuffers, bulletin boards, student pages, and district and education service center newsletters. School administrators may also find help by visiting the newspaper editors, radio and television news directors in the area, the journalism faculty members or information officers from nearby colleges or universities, and the education service centers. A planned evaluation of the district's developing communications program will pinpoint areas needing more intensive work. This handbook presents a format for communication workshops keyed to the special needs of small schools (ADA 500 or less) and provides materials which may be used as workshop handouts and district reference materials. (NQ)
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: Council of Communicators, Austin, TX.; Texas Education Agency, Austin.