A community impact study for Kalamazoo Valley Community College (KVCC) was conducted to generate data for institutional planning, management, and evaluation. Specifically, the study involved learning how well KVCC was achieving its stated goals relative to career advancement, personal development, and recreational enjoyment; determining general community awareness of and satisfaction with college programs and services; assessing general community perceptions of unmet educational needs; and establishing an information base for measuring future impact changes. The college's Program Development Services Office assumed responsibility for the study and established an Advisory Committee of community representatives to provide guidance. The college President and cabinet worked closely with study developers. Six area populations were identified as target groups: registered voters, employers, educators from other institutions, civic leaders, social agency directors, and KVCC faculty and staff. A variety of survey procedures were used: group interviews, questionnaires designed for each population, and certain common questions for every respondent. Findings, problems encountered in the study design and procedures, and administrative use of the findings are reviewed in the report. (TR)