ERIC Number: ED154806
Record Type: RIE
Publication Date: 1977-Jun
Reference Count: 0
Publisher Procurement for Educational Products.
Dunn, James A.
This monograph explores various aspects of the publisher solicitation process for commercial distribution of educational materials. A brief matrix typology for the conceptual classification of various solicitation models or strategies is developed. This is followed by a discussion of one such model: the negotiated publisher solicitation or product brokering between a potential publisher and product developer with an explanation of the major dimensions along which publishers vary and how the publishing world is organized. A case history illustrates the use of the models in the various publisher solicitation activities undertaken in a major career education curriculum development project. Based on experiences in the project and the analysis of publisher characteristics and the procurement process, the author offers recommendations to assist product developers and sponsors in securing a publisher for commercial distribution of their materials. These include: (1) start the search for a potential publisher of a product that is being developed as soon as possible; (2) develop a series of special materials to assist the publisher in evaluating the product; and (3) the sponsor should give special attention to the identification and prioritization of the real goals regarding a product when selecting a publisher. (Author/JPF)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: National Inst. of Education (DHEW), Washington, DC.
Authoring Institution: American Institutes for Research in the Behavioral Sciences, Palo Alto, CA.