Specific skill training of the kind usually done on the job (and occasionally by trade schools) is considered in terms of the specific training of people to allow them to function effectively in their occupations. To define the potential role of media in this type of training, a review of major U.S. media-based training programs was conducted. Experiences with media training in three areas are described: managerial and administrative orientation and training; training clerical, sales, and service personnel; and training industrial production personnel. In each area, audience characteristics, choices of media, and implementation considerations are discussed. Appendices describe the uses of media in occupational training programs in such U.S. agencies as American Analysis Corporation, Bank of America, Los Angeles Police Academy, and Stanford School of Medicine. (VT)