ERIC Number: ED154445
Record Type: RIE
Publication Date: 1978-Apr
Reference Count: 0
Audience Production Functions: A New Look at the Economics of Broadcasting.
Gandy, Oscar H., Jr.
Because broadcasting is an industry that produces goods and services for sale, any government action which would limit its technical and economic efficiency represents a serious threat. Program violence raises much criticism; at the same time, the industry recognizes its audience-producing value. An audience production function estimate was derived from a study of seven weeks of television programs recorded between 1971 and 1976. The study measured televised violence according to seriousness, significance, rate, and the number of violent acts. In addition, estimates of audience size for each program were recorded. Industry and network level analyses of the data revealed that while the average viewers do prefer more rather than less violence, audience size depends on which network airs the program and on what is available during the viewing time. These findings point the way toward improvement of regulatory efforts on the part of goverment agencies that seek to regulate program content. (MAI)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the International Communication Association (Chicago, Illinois, April 1978)