ERIC Number: ED154441
Record Type: RIE
Publication Date: 1978-Apr
Reference Count: 0
Teaching Research in the Introductory Broadcasting Course: A Survey of the Field.
Avery, Robert K.
Results of a 1977 suvey of broadcast research coursework in higher education revealed that less than 50% of the institutions responding were teaching any of seven identified broadcast research topics. This study, a follow-up of the 1977 survey, sought to ascertain how research topics are treated in the undergraduate curriculum and to assess the extent of separate research units in the introductory broadcasting course. Response to three-page questionnaire yielded 129 usable responses. Conclusions from the study support these 1977 suvey findings: research is being taught as part of courses (rather than as a separate couse) at both the undergraduate and graduate levels, and most universities are not teaching research in their undergraduate programs. In addition, results of this study show that less than one-third of the introduction to broadcasting courses contain a separate unit devoted to broadcast research, that broadcast educators rank research as least important in content area, and that introductory courses that focus on broadcast research subjects appear to give students an academic advantage in more advanced research oriented courses. (MAI)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Broadcast Education Association (Las Vegas, Nevada, April 1978)