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ERIC Number: ED154426
Record Type: RIE
Publication Date: 1977-Aug
Pages: 13
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
New Statistical Probe into the Decline of Daily Newspaper Household Penetration.
Alperstein, Gerald
From 1950 to 1970, daily newspaper household penetration (DNHP) levels dropped from 1.24 to 0.99 in the United States. This paper describes some of the variables involved in this decline and outlines a market-by-market statistical analysis of the relationship between the penetration levels of daily newspapers and other forms of mass media. From the analysis, the following conclusions emerged: there is no relationship between DNHP and television watching or radio listening; negative relationships exist between DNHP and magazine and weekly newspaper household penetration, daily newspaper price, and additional weekend circulation. The only positive relationship occurs between DNHP and the percentage of a market's households in the home city of the daily newspaper. (MAI)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (60th, Madison, Wisconsin, August 21-24, 1977)