ERIC Number: ED154238
Record Type: RIE
Publication Date: 1977-Nov
Reference Count: 0
Community Consumer Education Awareness Workshops: How to Plan and Conduct Them. A Basic Guide for the Title I HEA CCEA Workshop.
Parks, Robin B.; And Others
This manual was intended to help community leaders plan and conduct consumer education workshops. The content is in twelve sections as follows: (1) covers the need for consumer education and several consumer education definitions; (2) presents some possible workshop topics; (3) describes methods that can be used to ascertain the consumers' needs, including modified Delphi method, modified brainstorming procedure, consumer sounding boards, and consumer surveys; (4) focuses on the characteristics of four target groups in the community: low income, elderly, blacks, and handicapped; (5) suggests potential speakers; (6) presents some ideas for recruiting and working with volunteers; (7) covers nine steps of organizing a workshop, including the selection of a steering committee, determining issues and audiences, determining workshop goals and objectives, and determining workshop format; (8) discusses publicity and advanced marketing; (9) presents four steps toward the implementation of the workshop; (10) covers the conference itself; (11) suggests seven steps for evaluating the workshop; and (12) covers post-conference activities. A consumer awareness survey form, a discussion of probability sample, and the responsibilities of community workshop initiators are appended. (EM)
Publication Type: Guides - General
Education Level: N/A
Sponsor: Department of Agriculture, Washington, DC.
Authoring Institution: Virginia Polytechnic Inst. and State Univ., Blacksburg. Extension Div.