ERIC Number: ED153214
Record Type: RIE
Publication Date: 1976-Jul
Reference Count: 0
The Need for Improved Standards in Professional PR.
Kassewitz, Ruth B.
The development of public relations as an industry is traced in this document, and the need for high standards to be set and maintained is stressed. Ways to improve personal and professional standards in the public relations field include continuous reading and study on the subject, establishing a code of ethics for the profession, and taking pride in personal performance. (RL)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Conference of the Public Relations Society of America (Miami, Florida, July 1976)