ERIC Number: ED152430
Record Type: RIE
Publication Date: 1974-Nov
Reference Count: 0
Assessing Television's Influence on Children's Prosocial Behavior. Occasional Paper 74-11.
Rubinstein, Eli A.; And Others
This report describes research designed to examine questions about the amounts and kinds of positive examples appearing in children's television programming, the influence they have on children's prosocial behavior, and the circumstances that optimize attention to and comprehension of such content. A methodology for analyzing positive social content in television programming was developed and a manual for coding and evaluating prosocial behavior was completed. The manual provides general orientation to the coding task, gives examples of the categories of behavior, and explains how the coding is actually recorded. Two separate studies assessing the effects of viewing televised prosocial incidents were completed. The results of both studies indicate that a prosocial example shown on television can, under some circumstances, increase a child's willingness to engage in helping behavior. An initial analysis of attention to program content revealed certain program attributes which are identified with fluctuations in children's attention to a television program. The presence of animals, vigorous activity, music, pan camera shots and camera cuts were all related to increased attention in both boys and girls in a group 6 to 8 years of age. The manual for evaluating prosocial content of television programming is included in the appendix. (Author/JMB)
Descriptors: Attention, Childrens Television, Codification, Comprehension, Elementary School Students, Evaluation, Program Content, Prosocial Behavior, Research Methodology, Television Research, Television Viewing
Brookdale International Institute, P. O. Box 801, Stony Brook, New York 11790 (no price quoted)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Brookdale International Inst., Stony Brook, NY.