ERIC Number: ED152283
Record Type: RIE
Publication Date: 1975
Reference Count: 0
Saturday Morning Television: A Profile of the 1974-75 Children's Season.
Poulos, Rita Wicks; And Others
This research sought to analyze the content of children's Saturday morning fare during the 1974-75 season. The analysis focused on both aggressive and prosocial lessons to which young viewers might be exposed and on the underlying pattern of race and sex roles implicit in the material. The major purposes of the study were to determine if the amounts of TV aggression had declined, and to chart the frequency and kind of prosocial content in children's television. Seventy-two representative programs were recorded over two days of programming and coded for analysis. Results describe (1) the types of characters; (2) the amounts and patterns of aggression and positive social behaviors; and (3) the distribution of relevant acts according to sex and racial/ethnic origins. Findings suggest that (1) TV entertainment continues to present males in advantaged positions relative to females; (2) programming is potentially reinforcing stereotyped sex-roles; (3) racial/ethnic representation in programs, in terms of gross analysis, often equals the "real world" even though half of the programs feature no Black or non-black minority member; (4) major racial/ethnic groups were equal in exhibiting any form of positive social behavior, though whites tended to exhibit at least one aggressive act; and (5) programs for children continue to feature aggressive content, though in a decreasing amount. (DAG)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Media Action Research Center, Inc., New York, NY.
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