ERIC Number: ED152252
Record Type: RIE
Publication Date: 1977-Sep
Reference Count: 0
The Nutrition Message & the Mass Media.
Development Communication Report, n20 Sep 1977
Three articles are bound by two assumptions: (1) mass media can play a key role in nutrition education in developing nations, and (2) the full potential of mass media nutrition education programs will not be realized until project evaluation becomes more rigorous. Mark Rasmuson traces the evolution of mass media in nutrition education and describes three widely used media approaches. Joanne Leslie links the elements of a successful nutrition education project to the elements of a well conducted evaluation. In a second article, she reviews five nutrition projects and their evaluations. Also included in this bulletin is an account of a development project for educational radio which failed. (Author/STS)
Publication Type: Journal Articles
Education Level: N/A
Sponsor: Agency for International Development (Dept. of State), Washington, DC. Bureau for Technical Assistance.
Authoring Institution: Academy for Educational Development, Washington, DC. Clearinghouse on Development Communication.