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ERIC Number: ED152249
Record Type: RIE
Publication Date: 1976-Jul
Pages: 12
Abstractor: N/A
Reference Count: 0
Health Education by Open Broadcast.
ICIT Report, n15 Jul 1976
This issue focuses on uses and techniques of radio for educational purposes in developing nations. Two health education projects are described which are utilizing open broadcasting to attract a mass audience of listeners not committed to a structured radio education program. Kenya's Swahili language radio serial, "Giving Birth and Caring for your Children," utilizes three popular radio comedians in an improvised dialogue integrating health information with humor. In Nicaragua, six one-minute radio messages on health topics will be broadcast ten to fifteen times per station per day for an entire year; this approach is based on commercial advertising strategy and philosophy. Also included in this issue are a report from the International Conference on Adult Education and Development held in Tanzania, and two reports on the use of folk culture in media development. (STS)
Publication Type: Journal Articles
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Academy for Educational Development, Inc., Washington, DC. Information Center on Instructional Technology.