ERIC Number: ED152242
Record Type: RIE
Publication Date: 1974-May
Reference Count: 0
Learning Depends More on How a Medium Is Used Than on Which Medium Is Used.
Instructional Technology Report, May 1974
A series of analytical studies on learning, cost, and field projects, conducted by Wilbur Schramm and his associates at the Institute for Communication Research at Stanford University, are reviewed in this issue. The researchers analyzed the potential of instructional technologies in developing countries with particular reference to: (1) intermediate technologies such as radio, audio cassettes, and print; (2) use of media for out of school populations; and (3) ways in which media may be combined to complement and reinforce each other. They concluded that the uses of relatively inexpensive media such as radio have not been adequately explored, and that variation in learning is more dependent on how a medium is used than on which medium is used. Two studies are discussed in depth: instructional television in American Samoa, and Mexican Telesecundaria. (Author/STS)
Publication Type: Journal Articles
Education Level: N/A
Authoring Institution: Academy for Educational Development, Inc., Washington, DC. Information Center on Instructional Technology.