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ERIC Number: ED152080
Record Type: RIE
Publication Date: 1978-Jan
Pages: 13
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Using Radio Commercials as Supplementary Materials for Teaching Listening.
Hafernik, Johnnie Johnson; Surguine, Harold
Radio commercials, used as supplementary materials in the English as a second language class, have the following advantages: (1) they correspond closely to everyday spoken English; (2) they are clear; (3) they are short enough to sustain student interest; (4) the many redundancies in the message enable even the slower student to understand; (5) they are adaptible to many levels; (6) they provide general entertainment; and (7) main-stream American culture as well as its language are represented in commercials. These commercials can be used initially as comprehension exercises and, later, as the basis for discussion about American culture. Simple comprehension questions can be followed by a cloze-dictation exercise, and then by role-playing, values clarification exercises, discussion questions, and contact assignments. A sample classroom technique is appended. (Author/AM)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the annual meeting of the California Association of Teachers of English to Speakers of Other Languages (Pasadena, California, April 14-16, 1978) ; Not available in hard copy due to poor reproducibility or original document