ERIC Number: ED151943
Record Type: RIE
Publication Date: 1977-Nov
An Organic Guide to School Public Relations. ACSA Operations Notebook 5.
This booklet offers a common-sense approach to school public relations that stresses the involvement of everyone on the school team. The emphasis is on identifying simple, low-cost ways educators can communicate effectively with their many publics. The author briefly outlines the basic principles of organizational communication and public relations and suggests how these principles apply to public schools. Guidelines are presented to aid educators in preparing and using newsletters, dealing with the news media, and maintaining relationa with different publics. (JG)
Descriptors: Elementary Secondary Education, Guidelines, News Media, Organizational Communication, Public Relations, Public Schools, School Community Relationship, School Publications
Association of California School Administrators, 1575 Old Bayshore Highway, Burlingame, California 94010 ($2.00 for ACSA members, $4.00 non-members)
Publication Type: Guides - General
Education Level: N/A
Authoring Institution: Association of California School Administrators.